The Internet Is Filling With People Who Never Existed
Virtual influencers are no longer a novelty. AI-generated personalities can build audiences, sell products and compete for attention without ever having existed.
Virtual influencers are no longer a novelty. AI-generated personalities can build audiences, sell products and compete for attention without ever having existed.
When AI can generate text, images, audio and video at almost no marginal cost, the scarce resource is no longer content. It is attention, trust and taste.
The future of AI is rarely announced in one dramatic moment. It arrives as a collection of smaller signals: cheaper intelligence, more capable agents, new kinds of software creation, changing work boundaries and a growing physical infrastructure beneath it all.
The AI era has no single architect. It is being shaped by researchers, founders and infrastructure builders who are making different bets about what intelligence should become, who should control it and how quickly it should reach the rest of us.
AI can now generate images, music, video and prose quickly enough that technical execution is no longer the barrier it once was. That may not make creativity less valuable. It may change where we look for it.